Displaying Your Brand – Updating Your Storefront Signs
Simple yet effective tips for your storefront signs are the first chance to engage your prospective customers. And first impressions, even simple signs, are lasting impressions. Before you order signage products, it is advisable to take a plan of each signage products purpose. This way you can have an idea of how they will be used. As you design your storefront signs, keep in mind the following tips:
– Design your outdoor signage in a style that best promotes your brand or company. Use colors and shapes that best define your business. Remember that often customers make first impressions when they pass by an outdoor sign, so make sure your storefront signs reflect your brand image.
– Make use of the full color and high resolution graphics if possible. High resolution graphics enables your signage to stand out from your competitors. Make use of graphic software such as Adobe Photoshop or CorelDraw. These programs will allow you to create custom signs that will be of high quality and help you communicate your company’s unique identity. Graphics are also a great way to make your storefront signs more appealing to your new customers.
– Use appropriate fonts and colors for signage. Do not overcrowd your storefront signs with words or graphics that may be difficult for a new customer to read. Use neutral colors and simple graphics. Your new customers will be able to quickly identify your brand and remember your company if your signs are colorful, have right sizes and are legible. Never use graphics or font colors that are drastically different than your other advertising materials.
– Keep your storefront signs clean and well maintained. Clean your signs periodically to prevent them from becoming dirty or faded. It is also a good idea to place sticky notes on your sign about your policies and procedures for refunds, returns, and exchanges so potential customers can easily find this information. Keep banner stands and displays clean and dry. Do not leave old advertisements on the signs as these could become damaged.
In addition to improving your storefront with new signage, you should also update your a-frame signs. A-frame signs help to build a unique character in your business and are easy to personalize. A-frame signs provide ample space to showcase your design elements while providing a clean and modern look. Personalize your a-frame signs with your company logo, slogan, and contact information. If you need quality a-frame signage and other signs visit www.bostoncustomsigns.com.