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Business Focus
Our approach is to develop Internet Business Solutions that enhance revenue, reduce operating cost, improve efficiency and create community involvement. Consequently, our focus is to develop a firm grasp of your business and marketing issues and opportunities. We then develop a custom application that not only fits your business model today, but also provide ongoing consultation and support to adapt the Internet to your changing needs.
Global Resources
Tabbing into a network of global resources, we can offer economies of scale in building high-end Internet solutions for the mid-market. Plus, our ongoing investment in R&D assures continual support with cost-effective technology and Internet applications.
Local Presence
Our local presence ensures responsive service and the ability to develop a much better understanding of your business issues and needs.
Experience Building Successful Sites
We have extensive experience in building websites for all types of businesses. Not only do these sites have graphical impact, but also they are effective in generating traffic. Plus, our ongoing Internet Marketing services can assure that your application is continually working to meet your needs.
Single-Source Provider
We have a breadth of Internet services to meet a variety of needs. These include design and media services, e-commerce, database coding and development, e-marketing, search engine optimization, hosting, webmaster support services and more.

Search Engine Advertising (Pay Per Click) Services

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Internet Marketing has increasingly become an important tool for all businesses.  Consider this:  For the first time in history, more people use Internet search engines than yellow pages to locate products and services they are interested.

Intelligent Web Solutions can help your business to take advantage of this Search Engine marketing opportunity.  Remember, more traffic to your website directly translates into more revenue and profits for your business!

There are two major means to tab into the potential of search engines:  Search Engine Optimizationand Search Engine Advertising (Pay Per Click.)  Naturally, Intelligent Web Solutions offers both services!

Search Engine Advertising (Pay Per Click) provides immediate effect in driving traffic to your website.  What is “Pay Per Click?” you may ask.  In a nutshell, Pay Per Click is “the process that allows for submission of your website to major search engines by bidding on key phrases.”  Essentially, “the higher the bid, the higher the ranking (hence visibility).”

There are two major Search Engine Advertising vendors:  Goggle AdWords and Yahoo! Search Marketing (a.k.a. Overture).

Intelligent Web Solutions offers Search Engine Advertising (Pay Per Click) services by performing the following processes for you:

Pay Per Click Account Set-up with Goggle AdWords and/or Yahoo! Search Marketing (Overture).

  • Key phrases research:  Determine the most appropriate key phrases to drive traffic to your business
  • Budget determination:  Strategize and ascertain the appropriate Pay Per Click goals, objectives, and the budget.
  • Ad title and description creation:  Construct ad titles and descriptions for key phrases groups to appear on Google AdWords and/or Yahoo Oveture.
  • Key phrase bidding setting:  Set bidding amount and capping strategies for each key phrase with aggregate adherence to the budget.

Pay Per Click Account Management

  • Ensure the maintaining of key phrase ranking.
  • Monitor the budget, and Return on Investment (ROI).
  • Research and implement new key phrases.
  • Create reports
  • Analyze results, weed out non-performing key phrases
  • Edit ad titles and description.

Intelligent Web Solutions’ Search Engine Advertising (Pay Per Click) services provide you with professional management activities over your Internet Marketing initiative.  We are on top of your Pay Per Click processes all the time to ensure their optimal performance to generate profitable traffic to your website on the Internet.

Call us at 413-443-8444 to jump start your Search Engine Advertising (Pay Per Click) campaign today!

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