Search Engine Advertising (Pay Per Click) Services
Internet Marketing has increasingly become an important tool for all businesses. Consider this: For the first time in history, more people use Internet search engines than yellow pages to locate products and services they are interested.
Intelligent Web Solutions can help your business to take advantage of this Search Engine marketing opportunity. Remember, more traffic to your website directly translates into more revenue and profits for your business!
There are two major means to tab into the potential of search engines: Search Engine Optimizationand Search Engine Advertising (Pay Per Click.) Naturally, Intelligent Web Solutions offers both services!
Search Engine Advertising (Pay Per Click) provides immediate effect in driving traffic to your website. What is “Pay Per Click?” you may ask. In a nutshell, Pay Per Click is “the process that allows for submission of your website to major search engines by bidding on key phrases.” Essentially, “the higher the bid, the higher the ranking (hence visibility).”
There are two major Search Engine Advertising vendors: Goggle AdWords and Yahoo! Search Marketing (a.k.a. Overture).
Intelligent Web Solutions offers Search Engine Advertising (Pay Per Click) services by performing the following processes for you:
Pay Per Click Account Set-up with Goggle AdWords and/or Yahoo! Search Marketing (Overture).
- Key phrases research: Determine the most appropriate key phrases to drive traffic to your business
- Budget determination: Strategize and ascertain the appropriate Pay Per Click goals, objectives, and the budget.
- Ad title and description creation: Construct ad titles and descriptions for key phrases groups to appear on Google AdWords and/or Yahoo Oveture.
- Key phrase bidding setting: Set bidding amount and capping strategies for each key phrase with aggregate adherence to the budget.
Pay Per Click Account Management
- Ensure the maintaining of key phrase ranking.
- Monitor the budget, and Return on Investment (ROI).
- Research and implement new key phrases.
- Create reports
- Analyze results, weed out non-performing key phrases
- Edit ad titles and description.
Intelligent Web Solutions’ Search Engine Advertising (Pay Per Click) services provide you with professional management activities over your Internet Marketing initiative. We are on top of your Pay Per Click processes all the time to ensure their optimal performance to generate profitable traffic to your website on the Internet.
Call us at 413-443-8444 to jump start your Search Engine Advertising (Pay Per Click) campaign today!